Business DNA Pty Ltd
Level 1, 48-50 Church Street,
Dubbo,
NSW, 2830

Creating Powerful Marketing

August 8, 2017

Marketing your business can be a hit and miss exercise but getting the results you want is possible using clear objectives and having a sound plan in place. Talking about marketing is one of the most popular and time-consuming activities of business people.

 

We all want the right image for our business and more of the right clients.  We want our customers to see and understand what we have to offer, and how we are different from others. 

Marketing is all about creating these images in the minds of our target customers.  Advertising is the method used to communicate these images to them.

 

Unfortunately for most businesses there is no formal marketing plan, and therefore the marketing and advertising is a series of uncoordinated events.  Most business people are talked into advertising by someone who is promoting an area, a theme, a link into a target market, etc., and it is not linked with the marketing plan.

 

There is no magic one event in a marketing campaign that works all the time, every time.  It is a process of trial and error.  The secret is in coordinating a sequence of activities targeted at clear customer segments.

 

If you are struggling to get results from your marketing and costing you thousands of dollars in opportunity, then give me a call today on 0419 962 499 or email me at lmcconochie@businessdna.digital

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